In which the New York Times talks about makeovers of the “alt-right,” helps them out a bit

The New York Times has done it again. This time, the Gray Lady soft-focuses neo-Nazis as family men and college students, just beleaugered white people looking for their Orange Pied Piper to guide them into the political mainstream, with a little pull from some savvy marketing oarsmen who just happen to be racists.

This iteration of kid-glove treatment of neo-Nazis has a headline right out of a bastardized Nazi version of a glossy fashion magazine:  “An Alt-Right Makeover Shrouds the Swastikas” (really, that’s what they called it). We struggle to discern how the editors failed to discern how this headline does for the “alt-right” exactly what the story says the “alt-right” wants to do for themselves.

In spite of the paper’s advice to its staffers regarding the use of “alt right,” this story uses the term repeatedly and euphemistically

Then came Mr. Trump, whose opening gambit as a presidential candidate included his promise to build a wall to keep out Mexican immigrants, whom he called rapists and criminals. The alt-right raised its collective head to listen.

“I’d been waiting to hear those words from a mainstream political candidate all my life,” said Gerald Martin, a retired public-school teacher from Dallas who grew up in a family that opposed desegregation. …

“We’re almost intoxicated,” Mr. Martin continued. “We don’t have any power — but now we’re close enough to smell it.”

via An Alt-Right Makeover Shrouds the Swastikas – The New York Times

Image via Wikimedia Commons; credit Roto3’14; license here

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