Presumably after reaching for their smelling salts, the powers-that-be at maternally branded hate organization One Million Moms crafted a hell of a statement in response to a Zales commercial featuring two women at their wedding ceremony. The image is part of the company’s marketing campaign for its “Love and Pride” collection.
One Million Moms, having missed that part in the Bible about camels, rich people, and needle eyes (Matthew 19:24), that part about wisdom being better than jewels (Proverbs 8:10-11), and that part about not adorning yourself too much if you’re a woman (1 Timothy 2:9-10), really really really takes issue with a jewelry store featuring a same-sex couple getting married:
Zales is using public airwaves to subject families to the decay of morals and values, and belittle the sanctity of marriage in an attempt to redefine marriage. Even though homosexuality is unnatural, this advertisement is pushing the LGBTQ agenda. An even greater concern is that the commercial is airing when children are likely watching television. To make matters worse, this ad has aired during family viewing time such as football games and primetime shows.
So much worse to be forced to watch images of two adults ceremonially expressing love and fealty while you and the little ones are simply trying to enjoy the slow-motion destruction of human brains during a game of football. The horror.
One Million Moms urge their followers to really let Zales have it in the pocketbook by threatening not to shop there … for Christmas. There’s an irony in here, yes?
Please contact Zales Jewelers through our website, urge them to pull this inappropriate commercial immediately, and remain neutral in the culture war. Also, let Zales know that continuing to air this offensive advertisement in the future will force your family to decide to avoid their stores, especially during the Christmas season.
The “Moms” statement also asserts:
Scripture says multiple times that homosexuality is wrong, and God will not tolerate this sinful nature (Romans 1:26-27).
That passage, by the way, reads as follows (in the New International Version of the Bible):
26 Because of this, God gave them over to shameful lusts. Even their women exchanged natural sexual relations for unnatural ones. 27 In the same way the men also abandoned natural relations with women and were inflamed with lust for one another. Men committed shameful acts with other men, and received in themselves the due penalty for their error.
You might be wondering what the “this” is that led God to give them over to shameful lusts in the first place, which doesn’t seem so much like “will not tolerate” as “I will make you do things you don’t want to do and in this culture at this time, these are those things.” The behavior that led to this … punishment (?) was described in the preceding verses:
21 For although they knew God, they neither glorified him as God nor gave thanks to him, but their thinking became futile and their foolish hearts were darkened. 22 Although they claimed to be wise, they became fools 23 and exchanged the glory of the immortal God for images made to look like a mortal human being and birds and animals and reptiles.
24 Therefore God gave them over in the sinful desires of their hearts to sexual impurity for the degrading of their bodies with one another. 25 They exchanged the truth about God for a lie, and worshiped and served created things rather than the Creator—who is forever praised. Amen.
Basically, God turned folks toward “sinful” behavior because they didn’t worship him enough and worshiped and served “created things” rather than the Creator. Jewelry is, of course, a created thing, so one wonders how these passages fit into the “Moms'” interest in Zales in the first place. They’d really have lost it over “Gentlemen Prefer Blondes.”
Source: Zales Attempts to Normalize Sin
Speaking of diamonds, if you’re curious about the real potential sin of buying and selling conflict diamonds as it relates to Zales, here is the company’s statement on that.